Car Biz Buzz

I think it’s what people call irony: Just a week or so before Toyota became synonymous with unintended acceleration, it was focusing on the intended kind at the Tokyo Auto Salon. That’s where it gave five of its JDM models the “G Sports” treatment, introducing a new series of products that are “designed for customers who strongly desire to own a unique vehicle, offering them a personalized interior and exterior design along with sports-driving performance.”

And while three of those vehicles will remain solely aimed at the Japanese domestic market, two—the Toyota Prius and coming Toyota FT-86—should hit the U.S. later this year. These two are ideal choices for the U.S., with the new Prius bodykit alone sure to make people reassess their view of the popular Toyota hybrid. As for the FT-86, Toyota’s coming new rear-wheel-drive sports-car, gearheads have been salivating over its style and relatively-low MSRP ever since a concept version showed up at last year’s Tokyo Motor Show. The G Series version shown at theAuto Salon adds a turbocharger into the mix, which should add further excitement into the marketplace.

Volkswagen is using the same strategy with its R division, which will officially launch at Geneva in March and is expected to be a rival to other OEMs’s in-house performance divisions, like BMW’s M group or Mercedes-Benz’ AMG. In fact, VW already offers “R” versions of the VW Golf and Scirocco in Europe, where they both pack 260+ hp.

That Golf is expected to be the first R vehicle to reach U.S. dealerships, starting later this year, and R versions of the latest Volkswagen Jetta, Volkswagen Passat, Volkswagen Eos and Volkswagen CC are under consideration as well.

I know Volkswagen is aiming to drastically boost U.S. sales in the coming years, and these R vehicles should certainly help get things off to a fast start.

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Find more information on what other companies are doing to boost their US Sales.