With Chrysler’s bankruptcy problems, the automaker has been trying hard to unload its Dodge Viper business. Since late in 2008, Chrysler has been working to find a buyer for the Viper sports car brand, but unfortunately the only offers available went up to $10 million – far less than Chrysler was hoping.
As a result of the Viper brand being virtually unsellable, Chrysler will be holding onto it, meaning the brand will be handed over to Fiat to control. Reportedly, Chrysler had received offers of up to $35 million for the Dodge Viper business, but unfortunately used cars Connecticut dealers believe these offers were well before bankruptcy and needless to say have since fell through.
With Chrysler now emerging from bankruptcy as a new company, the Viper’s fate will now be decided by Italian automaker Fiat. This includes the control of all Viper assets says Texas Dodge. Fiat can continue to look for a potential buyer for the assets. However, the other option is for Fiat is to simply dissolve the brand, which one body shop Oklahoma City observes is a sure way to remove competition from Fiat’s own Ferrari and Maserati sports car brands.
The Dodge Viper brand began 17 years ago. The brand helped Chrysler add a performance pedigree to its image and has earned a cult following. After a mere 25,000 Vipers have been produced, there will still be plenty of disappointed enthusiasts should the brand cease to exist. Continue reading ‘Chrysler’s Viper Brand Moves To Fiat’
